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Find the Right Pair of Frames for You

Purchasing new glasses is an investment. You want whatever pair you choose to last a long time and to feel like you've gotten value for your purchase. At Pierz Eyecare and Falls Optical, we understand. That's why we include single vision plastic lenses in the price of every frame we sell.


It is our goal to offer you the highest quality products at affordable prices. We are competitive with online retailers and are more affordable than our competitors. Our pricing is uncomplicated and has no hidden fees. 


The right pair of frames can improve how you feel about wearing glasses. You'll save 30% off your second pair of glasses of same or lesser value! Contact us today at our Pierz Eyecare or Falls Optical locations to learn more.

Frames from the Top Brands

We carry frames from the top brand names to ensure you find something you'll love. All frames and lenses come with a one-year warranty included. The warranty covers breakage with normal usage. You can opt to add an anti-glare coating to your lenses which will add an additional year warranty for the lenses.


Our brands include:

  • Adin Thomas

  • Autoflex

  • Betsey Johnson

  • Brendel

  • Cote D'azur

  • David Benjamin

  • DiValdi

  • Durango

  • Easy Clip

  • Easy Twist

  • Eddie Bauer

  • Elements

  • Eye Candy by Guess

Competitive With Online Retailers!

Call us today for affordable eye care:

Pierz, MN 

(320) 468-2020


Little Falls, MN

(320) 632-2391

"Wow! What a great experience here! The office is very accessible and scheduling an appointment was easy. They offer great service and honest advice about your eye care needs. She was not pushy at all and helped me figure out what I needed without making me feel pressured to just buy the most expensive product. 10/10 would recommend to anyone."

- Christopher Brigman

  • Nautica

  • Nike

  • Nine West

  • Phoebe

  • RealTree

  • Scott Harris

  • Stepper

  • SuperFlex

  • Swarovski

  • Takumi

  • Ted Baker

  • TitanFlex

  • Tura and Tura Elegance

  • Wildflower

  • FYSH

  • Gant

  • Greg Norman

  • Guess

  • Harley-Davidson

  • Humphreys

  • Kate Young

  • Kliick

  • LuLuGuinnes

  • Manhattan

  • Marciano

  • Marchon NYC

  • Michael Ryen

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